Tuesday 29 May 2007

Overcoming public apathy

Are we in the UK too polite to complain?

Chatting to my mate Jeremy, he lurches off on a tirade about a company called BIP Solutions from Glasgow. They apparently promise to supply qualified lists of contacts who are placing procurement contracts.

The thing with BIP is that they seem to indulge in shady marketing and advertising ploys to get companies to unwittingly sign up for their services.

The potential customer thinks he is getting a free trial and without reading ticks the terms and conditions box. This actually commits the signer to significant expense.

But to my point, Jeremy is really but really annoyed that he has received a threat of court action if he does not settle a bill of 900.00. He consdiered settling it, just to avoid the waste of time fighting it.

Jeremy has now made a posting about BIP on www.wevet.com and has decided, after some persuasion, to put up a fight. Like the banks with their overcharging, many large firms think that they can use their apparent muscle to bully people into paying up on unjustified bills.

We are all customers, by reporting companies who try to bully us to www.wevet.com we can make life that little bit more difficult.

Compliments, and complaints are equally important. We need to know who is trustworthy and deserves support and who are the rogues.

If we don't compliment and complain, who have we to blame but ourselves when the cheats prosper and the honest guys disappear?